MHARO DIGI JAIPUR

With a formal agreement with the Government of Rajasthan in place, Catalyst is set to operationalize its very first digital payments lab in Jaipur, a tier 2 city with a 3 million plus population, over 65,000 registered small merchants, and a likely equal number of informal ones. Using a combination of new technologies, business models, and institutional innovations, Catalyst seeks to help Jaipur’s small merchants and low-income consumers move towards a less cash economy.

BUILDING A LESS CASH ECOSYSTEM

Building A Less Cash Ecosystem

MERCHANT FOCUSED

CONSUMER FOCUSED

MERCHANT FOCUSED SOLUTIONS

CONSUMER FOCUSED SOLUTIONS

MERCHANT ACCEPTANCE AT SCALE

  • Target small & micro merchants, individual service providers, and home-based businesses for digital payment acceptance
  • Promote interoperable and low-cost payment solutions (UPI, aggregators, mPOS) relevant to merchant type
  • Create mechanisms to educate and payments enable transacting consumers either directly or through merchants themselves
  • Drive awareness and financial literacy as well as establish mechanisms of trust and consumer protection for sustained use

CREDIT AND OTHER VALUE ADDED SERVICES AS A HOOK

  • Roll out new business models to use credit as an incentive for merchants to adopt digital payments
  • Create mechanisms to connect customer facing service providers and digital lenders to expand access to credit for small merchants and consumers in a safe and sustainable manner
  • Test impact of rewards, rebates, EMI and other value added services on adoption of digital payments

DIGITIZE MERCHANT SUPPLY CHAINS

  • Digitize large distributor collections from small retailers and businesses
  • Aggregate across smaller brands & distributors to digitize and compress the order-to-fulfillment cycle, including B2B payments
  • Rollout integration of value added services like credit, cash flow, tax management and accounting solutions

DIGITAL PAYMENTS FOR TRANSPORT

  • Interoperable and open loop payment solution for buses, metro, autos, taxis and rickshaws inducing every day digital payment behavior
  • Technology solutions in accordance with transaction speed needs

DIGITIZE INCOME FOR LOW WAGE EARNERS

  • Wage digitization of informal and contract workers with annual income less than INR 2 lakhs
  • Low cost and easy to deploy solutions for employers while enabling employees to pay digitally with easy access to cash

INSTILL DIGITAL BEHAVIOR IN CONSUMERS

  • Cluster use cases like savings, credit, investment, insurance and pension on top of payment solutions
  • Digitization of current financial transactions such as MFIs and chit funds
  • Enable credit for consumers based on their digital transaction history
  • Test innovative micro-saving and investment solutions for low income individuals

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