The broader include actions and learnings from the use cases across the ecosystems of merchants and consumers – to comprehensively test, iterate and scale interventions that can positively impact user payments behaviour.
Creating digital footprints for credit access
Catalyst with Nupay launched the fixed-store merchant acquisition drive in the Sodala and Shashtri Nagar regions of Jaipur, to advance
the acceptance of ï¿½credit as a hookï¿½, for adoption of digital payment solutions. About 60 merchants were approached during the kick-off drive. Capital First, our credit partner is helping with assessing credentials of merchants who are
interested in building their credit history.
Capital First, our credit partner is helping with assessing credentials of merchants who are interested in building their credit history.
Customer segmentation study
in Bhatta Basti
The ï¿½Customer Segmentation studyï¿½ helped the Catalystï¿½s low-income cluster team recognize potential early adopters of digital payments from the ultra-poor region of Bhatta Basti, Jaipur. These were those who had opened their bank accounts, generate ATM PIN on their own; and owned a smart phone. With the personal visit and hand-holding support, 50 out of 72 potential adopters were on-boarded to the UPI platform within two weeks.
Intervention with e-Mitras
Catalyst launched a campaign to promote the use of UPI as a mode of payment at e-Mitra centres across Jaipur. The team visited about 200 e-Mitras and about 100 of these merchants were further selected for consumer-merchant hand-holding support to assist with transactions.