MHARO DIGITAL JAIPUR
Under a partnership with the Government of Rajasthan, Catalyst has set up its very first digital payments lab in Jaipur, a tier 2 city with a three million plus population, over 65,000 registered small merchants, and a likely equal number of informal ones. Using a combination of new technologies, business models, and institutional innovations, Catalyst seeks to help Jaipur’s small merchants and low-income consumers move towards a less cash economy.
ENABLING AN ECOSYSTEM APPROACH TO LAST MILE DIGITAL PAYMENTS
Our focus is on solving coordination-based market failures through a local ecosystem approach to drive routine & high-frequency payments and change behavior of small merchants and consumers
CONSUMERS
Expanding reach and coverage to drive consumer demand for digital payment acceptance
Inclusive digital finance in low-income slums
Goal: Drive active banking and digital finance in a low income cluster and market cluster in Shastri Nagar, Jaipur
Wealth management for the poor
Goal: AI driven wealth management and digital financial services to reduce income volatility among poor communities in Jaipur
Transit payments
Goal: Digitize transport networks - metro, buses, parking and tourism through an open-loop, interoperable solution
MERCHANTS
Addressing deep, tangible and immediate sources of value to merchants through digital payment solutions
Consumer to Government payments (E-Mitra network)
Goal: Drive penetration of digital payment solutions (Aadhaar Pay) among e-mitra customers by onboarding merchants and rationalizing MDR charges
Hyperlocal digital financial services
Goal: Convert retail stores into financial supermarkets using Aadhaar enabled services, digital payment acceptance, cash in - cash out, and other business correspondent services
Collection for subscription-based vendors
Goal: Digitize customer collections for newspaper, tiffin, cable and milk distributors using a digital invoicing applications
DISTRIBUTORS
Alleviating costs of cash incurred by distributors to influence their downstream merchant ecosystems
FMCG supply chain
Goal: Digitize supply chain payments in the FMCG sector by providing sales incentives to retailers
Pharmaceutical supply chain
Goal: Digitize supply chain payments in the pharmaceutical sector by providing sales incentives to retailers
Dairy forward supply chain (distributor to retailer)
Goal:Goal: Digitize payments from milk booth vendors to distributors using appropriate payment solutions
Credit as a hook
Goal: Deploy business models which link merchant access to credit to digital payment usage milestones
